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关于我们


 WCLI Management and Consulting,成立于2008年,是一家专门为海外学生赴美留学提供咨询和服务的公司。截止目前,我们从事美国留学已有10年时间,从2008年至今,已帮助数百名学生完成美国留学申请。我们提供本科、硕士、博士的留学项目,以及夏、冬令营、语言班、访问学者等短期游学项目,同时也提供学生赴美带薪实习机会。此外,我们还接受国内企业或个人的个别需求定制,根据其咨询,给出合适的培训参考方案。

CSUSB WCLI Certificate of Authorization 2014 2019JFKU Certification Yuhsun Shih

加州大学河滨分校(UCR)留学项目


加州州立大学圣贝迪诺分校(CSUSB)留学项目


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AP大学先修课简介:

AP课程英文为Advanced Placement(AP),即为大学先修课程,也就是学生在高中期间提前选修大学课程。

从2015年已有90万的11年级学生参加AP考试可看出拿AP课程不再是资优生的专利,相反地,这些AP考生在今日高中生里占相当大的比例,可以说AP课程已成为美国精英教育和知识分子培养的中学生触媒。

加州更多学生正在通过采用「大学先修课程」(Advanced Placement,AP),表明他们准备好上大学。AP选课学分被很多大学接受折抵大学基础课程学分。AP考是针对大学内容进行的考试。学生可以通过AP考试,向大学证明自己可以成为一个合格的大学生。

 

关于我们:

WCLI 是美国大学理事会认可的AP课程提供商online AP provider (code:598),可颁发官方的AP 课程成绩单。我们是在美国加州的专业教育顾问公司。

 

提供完整方案:

1. 可成为我们的分校或分支机构;

2. 提供AP在线课程及美国最新相关教材(Kindle版本);

3. 提供AP课程成绩单(大学理事会授权);

4. AP官方考试中取得4分、5分的学生,写一封申请美国大学所需的推荐信;

5. 对于AP考试3分以上的学生,我们协助申请以下学校,不收服务费:

- UC Riverside(#124 in National Universities)

- CSU San Bernardino(#63 in Regional Universities West)

- John F. Kennedy University

- Dallas Nursing Institute

- The Chicago School of Professional Psychology

- The Santa Barbara & Ventura Colleges of Law

- Saybrook University

- Pacific Oaks College

6. 对于上AP课程成绩为A,且五月AP考试成绩达到5分的学生,我们可协助学生申请有提供奖学金的学校,以下9所学校选择其中一所学校申请:

- Concordia College(#117 in National Liberal Arts Colleges)

- Eastern Michigan University(#231-#300 in National Universities)

- James Madison University(#7 in Regional Universities South)

- University of Minnesota -Twin Cities(#69 in National Universities)

- Purdue University Northwest(#126-#165 in Regional Universities Midwest)

- Seattle University(#7 in Regional Universities West)

- Shoreline Community College(#16 Colleges in Washington)

- Temple University(#115 in National Universities)

- Western New England University(#64 in Regional Universities North)

7. 入学后,辅导学生向就读的大学申请免修相似的课程,并获取学分;

8. 入学后,我们提供学生上其他大学或机构提供的相类似的课程的信息,若成功完成课程,可将学分转回就读的大学,可节省时间跟费用。

 

我们的优势:

1. 满足学生上不同AP课程的需求,我们可提供所有AP课程;学生上课时间没有限制,完成线上课程作业及相关要求,即可取得上课成绩单,在时间上可自行安排,有弹性。、

2. 学生自学网课,我们提供美国老师授课,上课更加专业,贴近美国课堂。

3. AP课程跟升学辅导绑在一起;学生上完AP课程且成绩在C以上,我们可辅导学生申请美国大学。

4. 我们可以颁发官方认可的AP课程成绩单。

5. 我们的公司跟学校在美国,对于合作学校AP考试3分以上的学生,学生就读美国大学之后,我们可辅导学生在就读大学对相应课程提出免修或换取学分。

 

费用

1.签约3年,办服务费为每学年(两个学期)12000人民币(不计AP课程数量);在每年6月底前缴费,代办服务费用为8,000人民币。

2.AP课程费用(通过AP Audit,维护等)。向补习及文教机构提供一门AP课程,每学期每门课程的费用为8,000人民币(不限上课学生人数)。例如机构需要AP统计学、AP宏观经济学、AP微观经济学,费用为: 12,000 + 8,000 x 3 = 36,000元。

3.若机构安排学生单独上课,收费分别为每个学生199/399/599美元。

 

教授方式:

- 补习及文教机构有教师资源:

  1. 1. 我们培训你们机构的老师教AP课程,组织他们参加College Board研讨会(费用自付)。
  2. 2. 经培训过的机构老师可使用我们网课素材。

- 补习及文教机构无足够的(或符合资格的)教师资源:

学习时间:每学期16周。

3-1. 学生依自已学习进度自学,在课群里可以其他学生讨论,观看教学视频,分享答题心得,费用 199 美元。

3-2. Facilitator顺水推舟,有问有答,费用399美金。

3-3. Instructor主动盯着学生进度解释,每天与学生互动,费用599美金。

注:

美国教师授课,每班至少25人,不足补差价;

交费了的学生,我们辅导他们申请UCR 加州大学河滨分校、CSUSB 加州州立大学圣贝迪诺分校,不收取服务费。

手指指示马上咨询!

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Province 代理省份/直辖市 Agents 代理商  Contact Info# 联系电话

上海

Mr. Pike International Education Center
美国派克国际教育咨询
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湖南   Mr. Pike International Education Center
美国派克国际教育咨询
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安徽  Mr. Pike International Education Center
美国派克国际教育咨询
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贵州  Mr. Pike International Education Center
美国派克国际教育咨询
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四川   Mr. Pike International Education Center
美国派克国际教育咨询
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重庆  Mr. Pike International Education Center
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河北   Mr. Pike International Education Center
美国派克国际教育咨询
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天津 Mr. Pike International Education Center
美国派克国际教育咨询 
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北京 Mr. Pike International Education Center
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黑龙江 Mr. Pike International Education Center
美国派克国际教育咨询
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吉林 Mr. Pike International Education Center
美国派克国际教育咨询
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辽宁 Mr. Pike International Education Center
美国派克国际教育咨询
 95040498706 吴秉洋
95040477363 赵雪桐
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AP大学先修课简介:

AP课程英文为Advanced Placement(AP),即为大学先修课程,也就是学生在高中期间提前选修大学课程。

从2015年已有90万的11年级学生参加AP考试可看出拿AP课程不再是资优生的专利,相反地,这些AP考生在今日高中生里占相当大的比例,可以说AP课程已成为美国精英教育和知识分子培养的中学生触媒。

加州更多学生正在通过采用「大学先修课程」(Advanced Placement,AP),表明他们准备好上大学。AP选课学分被很多大学接受折抵大学基础课程学分。AP考是针对大学内容进行的考试。学生可以通过AP考试,向大学证明自己可以成为一个合格的大学生。

 

关于我们:

WCLI 是美国大学理事会认可的AP课程提供商online AP provider (code:598),可颁发官方的AP 课程成绩单。我们是在美国加州的专业教育顾问公司。

 

提供完整方案:

1. 向大学理事会申请注册你的高中

2. 办理你高中所开AP课程的认证 (AP Audit)

3. 可提供美国教师教授AP课程

4. 对你高中提供 AP课程教师培训

(每学期三天,美国大学的授课方式, 学生可提前体验美国大学课堂的学习方式)

5. 提供在线AP课程及美国最新相关教材

6. AP课程年度维护以通过AP Audit

7. 对你高中上AP课程的学生,在5月AP 考试取得3分以上的学生,写一封申请美国大学所需的推荐信

8. 对于AP考试3分以上的学生,我们协助申请以下学校,不收服务费:

- UC Riverside

- CSU San Bernardino

- John F. Kennedy University

- Dallas Nursing Institute

- The Chicago School of Professional Psychology

- The Santa Barbara & Ventura Colleges of Law

- Saybrook University

- Pacific Oaks College

9. 对于上AP课程成绩为A,且五月AP考试成绩达到5分的学生,我们可协助学生申请有提供奖学金的学校,以下9所学校选择其中一所学校申请:

- Concordia College 康科迪亚学院

- Eastern Michigan University 东密歇根大学

- James Madison University 詹姆斯麦迪逊大学

- University of Minnesota -Twin Cities 明尼苏达大学(双城分校)

- Purdue University Northwest 普渡大学(西北校区)

- Seattle University 西雅图大学

- Shoreline Community College 雪兰社区大学

- Temple University 天普大学

- Western New England University 西新英格兰大学

10. 入学后,辅导学生向就读的大学申请免修相似的课程,并获取学分

11. 入学后,我们提供学生上其他大学或机构提供的相类似的课程的信息,若成功完成课程,可将学分转回就读的大学,可节省时间跟费用

 

我们的优势:

1. 满足学生上不同AP课程的需求,我们可提供所有AP课程;学生上课时间没有限制,完成线上课程作业及相关要求,即可取得上课成绩单,在时间上可自行安排,有弹性。

2. 学生自学网课,我们提供美国老师授课,上课更加专业,贴近美国课堂。

3. AP课程跟升学辅导绑在一起;学生上完AP课程且成绩在C以上,我们可辅导学生申请美国大学。

4. 我们可辅导成绩好的学生申请美国大学的奖学金。

5. 我们可以颁发官方认可的AP课程成绩单。

6. 我们的公司跟学校在美国,对于合作学校AP考试3分以上的学生,学生就读美国大学之后,我们可辅导学生在就读大学对相应课程提出免修或换取学分;学生若在课业上有疑问,我们提供咨询或家教服务。

7. 我们对合作学校提供教师培训,教授美国大学课堂的学习方法和学习活动。

 

费用:

  1. 代办费用:联络学校跟大学理事会(注册学校,联系,维护等)。签约3年,学校代办服务费为每学年(两个学期)12,000人民币(不计AP课程数量);在每年6月底前缴费,代办服务费用为8,000人民币。
  2. AP课程费用(通过AP Audit,维护等)。向学校提供一门AP课程,每学期每门课程的费用为8,000人民币(不限上课学生人数)。例如学校需要AP统计学、AP宏观经济学、AP微观经济学,费用为: 12,000 + 8,000 *3 = 36,000元。
  3. 若学校安排学生单独上课,收费分别为每个学生199/399/599美元。
  4. 每个学年会有3天的教师培训。

 

教授方式:

- 学校有教师资源:

  1. 我们培训你们学校的老师教AP课程,组织他们参加College Board研讨会(费用自付)。
  2. 经培训过的学校老师可使用我们网课素材。

- 学校无足够的(或符合资格的)教师资源:

学习时间:每学期16周。

3-1. 学生依自已学习进度自学,在课群里可以其他学生讨论,观看教学视频,分享答题心得,费用 199 美元。

3-2. Facilitator顺水推舟,有问有答,费用399美金。

3-3. Instructor主动盯着学生进度解释,每天与学生互动,费用599美金。

注:

美国教师授课,每班至少25人,不足补差价;

交费了的学生,我们辅导他们申请UCR 加州大学河滨分校、CSUSB 加州州立大学圣贝迪诺分校,不收取服务费。

 

联系电话:

国内联系人:15219478512

国外联系人:1-909-5398260

邮箱:This email address is being protected from spambots. You need JavaScript enabled to view it.

手指指示马上报名!

AP课程一览:

all AP courses

 

相关AP课程的报道:

劍橋學院 解析名校招生指

記者李雪/洛杉磯報導 2018年04月18日 

世界日報21日在核桃高中舉辦2018春季教育展暨升大學博覽會,劍橋學院創始人、醫學博士 James Lin將在主廳演講「AP考試的重要﹣高中順利進入醫學院,以及名校最新的招生重點」。

林博士表示,當天演講將涵蓋三個方面。第一會向學生和家長講解AP考試的重要性。因為其他成績如SAT、ACT等,都是在考核高中學習內容,只有AP考是針對大學內容進行的考試。學生可以通過AP考試,向大學證明自己可以成為一個合格的大學生。

第二會介紹一個可以本科三年直升醫學院的「BS-MD」項目,該項目在某些大學和醫學院合作開設。希望就讀醫學院的學生可以重點了解。第三會讓家長知道,今年亞裔學生申請好的大學結果都不太好,將分析是什麼具體原因導致,同時有什麼可以做的,並可以幫助孩子在高中第一年和第二年做好準備。

劍橋學院創校十餘年,專精大學升學規劃,無論孩子進度如何,都可和家長商討出一個合宜、專屬、兩年至四年全方位課業升學(SAT、ACT、AP、GPA、大學升學等)的菁英計畫。

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Apbanner

Advanced Placement (AP) is a program in the United States and Canada created by the College Board which offers college-level curricula and examinations to high school students. American colleges and universities may grant placement and course credit to students who obtain high scores on the examinations.

Advanced Placement online classes at WCLI are intended for the very, well-prepared and highly motivated student. Inborn intelligence is not the primary ingredient for success at these classes. Far more important is a higher level of initiative, personal discipline, time management skills, academic maturity and collaborative learning. If grades are essential to you, please make ready for taking an Advanced Placement class here before enrolling in.


AP Courses

all AP courses

We are a College Board online provider (code: 598)

ap认证

图片2

▲We have nine AP courses approved by the College Board

AP courses we provide (more AP courses are coming)

0102

03

15209990301 min

ap2 ap3

手指指示与我们合作 >>/ Cooperate with us  or 报名参加AP网课 >> / Enroll in AP courses > >

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asianculturalday

An unforgettable experience —— Asian Culture Day

亚洲文化节(Asian Culture Day)简介

华亚协会主办的亚洲文化节(5月18日)是内华达州的法定节假日,类似于中国的国庆节,这是一个全民狂欢的盛大庆典。

华亚协会简介

华亚协会是一群有志于从事「多元文化社会教育工作者」所组成的社团, 位于内华达州拉斯维加斯。

公司创始人及亚洲文化节庆典大使简介

施玉勋博士(Dr. Yuhsun Edward Shih)于2008 年在Nevada成立 World Cultures and Languages Institute(DBA: WCLI Management and Consulting);现任WCLI 的CEO 和 Asian Culture Alliance的教育主管。
- 为文化節慶典大使,组织协调文化节义工活动;
- 自2005 年已经帮助很多中国学生成功申请美国大学;2009-2011 担任美国大学的招生官,Director of International Admissions of Colorado Technical University,对留学申请的细节烂熟于心。

相关新闻报道 ——亚洲文化节 全美首订亚裔节日

2018 年5 月18 日,将是内华达州第一个州订的「亚洲文化节」,内州议会通过州参议员汉蒙特(Scott Hammond)提议设亚洲文化节,得到州长签署,内州亚裔居民终于有了属于自己的节日,2018年的庆祝大会,将要号召10 万居美的亚太裔民众前来拉斯维加斯参加庆祝大会,表演亚洲各国最具特色的歌舞及艺术展览。

news  news1  news4

新闻来源 >>


04 min

参加亚洲文化节,申请美国名校!

国内每年有几十万人赴美留学,申请美国名校需提交一份个人陈述(Personal Statement),这里面百分之八九十的资料都是造假的。美国名牌大学招生官告诫中国学生及家长——最反感“编出来”的社会实践经历。

我们的目标

我们的活动可以让学生在体验美国生活的同时真正参与到社会实践中,获得权威的、可信的社会实践证明,为申请美国大学打下基础。

活动简介

现召集200位志愿者参加为期10天的中美文化交流活动

(亚洲文化节活动时间为2018.05.16 - 2018.05.19)

报名截止时间:2018.04.15 晚22:00

报名成功后,我们的工作人员会在2个工作日内联系你,拉你进入相应的活动群。

申请成为亚洲文化节志愿者(义工)的福利

  1. 获得华亚协会的邀请函,由此去申请赴美签证 (为日后赴美建立信誉)
  2. 获得华亚协会开出的社会实践证明(申请美国学校的重要材料之一)
  3. 获得亚洲文化节执委会(内华达州高层官员)的感谢函(申请美国学校的重要材料之一)
  4. 获得一份与自身情况符合、结合你在亚洲文化节的义工服务、具有感染力的个人陈述,提高申请美国大学的成功率(申请美国学校的重要材料之一)
  5. 免费上我们的AP网课,获得推荐信(申请美国学校的重要材料之一);节省留学的时间和费用(* 我们是美国大学理事会认可的AP课程供应商,可颁发课程成绩单给学生)
  6. 亲身体验美国生活,全英文交流环境,纯正的美式英语
  7. 培养领袖能力(leadership)和团结协作的意识
  8. 免费代你申请美国大学 - 加州州立大学CSUSB, 全美所有的公立大学中排名第14
  9. 组织团体参加的学校2019学年可与我们的Charter school开展师生交流

(可以仅参加亚洲文化节体验美国生活;也可不参加亚洲文化节,直接参加申请美国大学的项目,手指指示详情点击 >>


活动介绍及行程安排(中国时间)

时间

行程安排

3月-4月

办理赴美签证

5月12日

全国各地到达指定集合点 

* 请自己计算好时间,要考虑到车票晚点、堵车等无法按时到达集合点的情况

5月13日

到达拉斯维加斯麦克卡兰机场

5月14日-15日

自行安排(休息或者游玩)

5月16日-19日

亚洲文化节(弘扬中华文化)

5月20日

加利福尼亚大学洛杉矶分校 University of California at Los Angeles

加利福尼亚州立大学圣贝纳迪诺分校 California State University, San Bernardino

好莱坞环球影城 Universal Studios

5月21日

加州大学伯克利分校 UC Berkeley

斯坦福大学 Stanford University

金门大桥 Golden Bridge

5月22日

由旧金山国际机场返回集合点


费用

价格:3,500美元,报名成功后收取1,000美元定金

2018.03.31号之前报名立减300美元,只需支付3,200美元

费用包含:

往返机票;活动期间的保险;接机服务;住宿(双人标间);三餐(如果自己另外买需自费);参观名校;好莱坞环球影城门票;在美期间大巴交通费用。

费用不含:

办理签证的费用;全国各地到达指定集合点以及集合点返回所在城市的费用;自发的游玩,购物产生的费用;申请美国大学的各种手续费(报名、材料准备、邮寄费用等)。

服务

  1. 签证指导(准备材料,提交申请)
  2. 面签辅导
  3. 接机,在生活上帮助大家尽快适应美国
  4. 美国生活指南
  5. 拉斯维加斯游玩指南
  6. 名校体验和讲解
  7. 申请美国大学(免服务费)
  8. 留学规划:提供咨询
  9. 摄影摄像:记录学生们在美国的生活,留下美好回忆

费用详情

报名成功后收取1,000美元定金,申请签证成功后结清尾款

若因客户自身原因(未按时到达集合点等)无法参加活动,则定金不退回;

若因赴美签证被拒或者我方原因(活动取消)或者不可抗力因素(火山、洪水等天灾)导致无法参加活动或活动未成功举办,则退回定金。

05 min

参加亚洲文化节,申请美国教师执照!

在美国,汉语已经成为第二大外语。美国学校对双语课堂的需求越来越大,全美约有3000所中小学提供中文课程。据报道中文已成为纽约市仅次于西班牙语的最为流行的外语,但却没有与需求相对应的拥有纽约州认证的中英双语教师。

我们的目标

我们的活动可以让老师亲身体验美国课堂,确定自己是否合适、喜欢这样的教学模式;积累美国教学经验,有助于确定并规划以后的发展方向。

活动简介

召集200位志愿者参加为期10天的中美文化交流活动

(亚洲文化节活动时间为2018.05.16 - 2018.05.19)

报名截止时间:2018.04.15 晚22:00

报名成功后,我们的工作人员会在2个工作日内联系你,拉你进入相应的活动群。

申请成为亚洲文化节志愿者(义工)的福利

  1. 获得华亚协会的邀请函,由此去申请赴美签证 (为日后赴美建立信誉)
  2. 亲身体验美国生活和课堂,向美国学生弘扬中华文化
  3. 前10 名报名的教师可获得免费辅导申请美国教师执照
  4. 如取得 Nevada K12 教师执照,2019 学年起可申请到我们的Charter school 任教

申请教师执照的条件

1. 本科及以上学历,提交学士学位证书(不限专业)

2. 四选一:

  • 大学成绩单:本科GPA最低达到3.0
  • 硕士期间的GPA达到3.0
  • 证明自己有过2年以上全职教学工作经验
  • 通过Praxis Core

3. 英语语言能力要求:托福61分(硕士项目71分);雅思6.0分(硕士项目6.5分)

活动介绍及行程安排(中国时间)

时间

行程安排

3月-4月

办理赴美签证

5月12日

全国各地到达指定集合点

* 请自己计算好时间,要考虑到车票晚点、堵车等无法按时到达集合点的情况

5月13日

到达拉斯维加斯麦克卡兰机场

5月14日-15日

自行安排(休息或者游玩)

5月16日-19日

亚洲文化节(给美国学生上课,弘扬中华文化)

5月20日

加利福尼亚大学洛杉矶分校 University of California at Los Angeles

加州州立大学圣贝纳迪诺分校 California State University at San Bernardino

好莱坞环球影城 Universal Studios

5月21日

加州大学伯克利分校 UC Berkeley

斯坦福大学 Stanford University

金门大桥 Golden Bridge

5月22日

由旧金山国际机场返回集合点


费用

价格:3,500美元,报名成功后收取1,000美元定金

2018.03.31号之前报名立减300美元,只需支付3,200美元

费用包含:

往返机票;活动期间的保险;接机服务;住宿(双人标间);三餐(如果自己另外买需自费);参观名校;好莱坞环球影城门票;在美期间大巴交通费用。

费用不含:

办理签证的费用;全国各地到达指定集合点以及集合点返回所在城市的费用;自发的游玩,购物产生的费用;申请美国教师执照的各种手续费(报名、材料准备、邮寄费用等)。

服务

  1. 签证指导(准备材料,提交申请)
  2. 面签辅导
  3. 接机,在生活上帮助大家尽快适应美国
  4. 美国生活指南
  5. 拉斯维加斯游玩指南
  6. 名校体验和讲解
  7. 申请美国教师执照(免费辅导)
  8. 长期发展规划:提供咨询
  9. 摄影摄像:记录大家在美国的生活,留下美好回忆

费用详情

报名成功后收取1,000美元定金,申请签证成功后结清尾款

若因客户自身原因(未按时到达集合点等)无法参加活动,则定金不退回;

若因赴美签证被拒或者我方原因(活动取消)或者不可抗力因素(火山、洪水等天灾)导致无法参加活动或活动未成功举办,则退回定金。


联系我们

地址: 3960 Howard Hughes Parkway, Suite 500, Las Vegas, NV, 89169, USA

邮箱: This email address is being protected from spambots. You need JavaScript enabled to view it. (我们会在3个工作日内给您回复)

手机:

蒋老师 15068547752 

陈老师 15068547721

余老师 17858510223

(在线时间:上午 9:00-11:00,下午 2:00-5:00)

微信:直接搜索“WCLI”或扫描二维码

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填写以下表格报名参加活动

 

亚洲文化节活动报名表

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Healthcare Management

Health systems management or health care systems management describes the leadership and general management of hospitals, hospital networks, and/or health care systems. In international use, the term refers to management at all levels. In the United States, management of a single institution (e.g. a hospital) is also referred to as "medical and health services management", "healthcare management", or "health administration".

Health systems management ensures that specific outcomes are attained, that departments within a health facility are running smoothly, that the right people are in the right jobs that people know what is expected of them, that resources are used efficiently and that all departments are working towards a common goal.

healthcare management2Early hospital administrators were called patient directors or superintendents. At the time, many were nurses who had taken on administrative responsibilities. Other superintendents were medical doctors, laymen and members of the clergy. In the United States, the first degree granting program in the United States was established at Marquette University in Milwaukee, Wisconsin. By 1927, the first two students received their degrees. The original idea is credited to Father Moulinier, associated with the Catholic Hospital Association. The first modern health systems management program was established in 1934 at the University of Chicago. At the time, programs were completed in two years – one year of formal graduate study and one year of practicing internship. In 1958, the Sloan program at Cornell University began offering a special program requiring two years of formal study, which remains the dominant structure in the United States and Canada today (see also "Academic Preparation").

Health systems management has been described as a "hidden" health profession because of the relatively low-profile role managers take in health systems, in comparison to direct-care professions such as nursing and medicine. However the visibility of the management profession within healthcare has been rising in recent years, due largely to the widespread problems developed countries are having in balancing cost, access, and quality in their hospitals and health systems.

The Health Care Management major builds on the established strength of the management core to provide expertise in the unique elements and issues of the health care industry. The manager’s role in health care organizations continues to grow in importance, as the rapidly changing health care industry becomes the nation’s second largest employer. A Wharton health care major is unusually well-qualified to respond to the many critical problems now faced by hospitals, government agencies, group practices, pharmaceutical and biotechnology firms, insurance and managed care organizations, and consulting firms.

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Culinary Art

Culinary arts is a prominent part of American history and culture – not to mention an important and exciting career around the world. If you’ve been asking yourself what is culinary arts, then you are in the right place. In the following article, we will explain what is involved in culinary arts and why it may be the perfect degree for you!culinary arts

You may have asked yourself at one time or another, exactly what is culinary arts? The word culinary is defined by theFreeDictionary.com as “of or relating to a kitchen or to cookery” while art is described as "human effort to imitate, supplement, alter, or counteract the work of nature." Put these two words together and you start to see that the culinary arts really involves creating something unique and beautiful – and something that is completely edible! It is called culinary arts for a reason, not just anyone can create delicious and inventive masterpieces. The culinary arts have been continuously growing in popularity and as a result, more and more international students are beginning to realize the value of pursuing this career path.

When you think about what is culinary arts, you should think of the things you love to eat. If you are a culinarian (or chef) then you can decide what your ingredients will be! There are specific cooking methods and techniques to learn, but it’s up to a chef to decide which methods to use and the overall appearance and taste of the dish. They can create fusions between different types of cuisines, or something that is completely unique. When someone is earning a culinary arts degree they will have the chance to learn about all these different possibilities.

International students who choose to study the culinary arts will have a chance to learn about contemporary and classic culinary techniques and cooking methods. Usually the learning style associated with a culinary arts degree involves a combination of theoretical classroom instruction and hands-on laboratory work. So not only will you learn about and discuss the preparation of dishes, but you'll learn how to make them yourself. For those students who want to pursue managerial positions within the field, learning how to be a leader and use effective communication skills can be very helpful, because most people in the culinary arts work in a team-oriented kitchen environment.

If you really want to earn a culinary arts degree in the USA, perhaps it’s best to know the origin and history first. One of the first American cooking schools was founded in Boston, in the late 1800's. In 1929 the American Culinary Federation (ACF) was founded and became the biggest group of the U.S.'s most prominent chefs. The mission of the ACF is to help professional chefs through development resources, and make a positive difference for culinarians through education, apprenticeship, and certification. After World War II culinary education was in high-demand. Soon televised cooking shows became very popular. Famous chefs such as James Beard, Julia Child, and Madeleine Kamman became household names and culinary icons. James Beard, known as the grandfather of American gastronomy, had a cooking show and founded a cooking school, teaching American cuisine preparation for more than 30 years. Later on people became interested in learning about international dishes, and at the time French cuisine was the very best. Julia Child hosted a show called, The French Chef, wherein she taught viewers how to cook French cuisine. Her show and cookbooks were considered groundbreaking and ended up generating a lot of public interest in the culinary arts as a career. Madeleine Kamman opened a French cooking school called, Modern Gourmet, in Massachusetts. Kamman was from France and blended French cooking standards with American ingredients, the result was an entirely new culinary world to be explored and exploited. People began realizing the possibilities and opportunities the culinary arts presented and began taking advantage of them. After the Culinary Institute of American was founded more and more career-oriented cooking schools were opened in the United States. Nowadays we have the FoodNetwork, and celebrity chefs like Wolfgang Puck and Emeril Legasse to look to for new culinary ideas and inspiration, but it’s safe to say that the humble beginnings of culinary arts education has definitely developed into a huge exciting industry full of many career opportunities.

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Marketing and Sales

Do you know the difference between marketing and sales? Let's think about this question for a moment. Without marketing, you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy, your closing rate may depress you. Marketing and sales should work simultaneously, but in most companies, they are departments that don't even speak to each other.

If we broke it down to the basics, marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed agreement or contract.

Both are necessities to the success of a business. You cannot do without either process. If you work to strategically combine both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced or departments don't communicate it can detour business growth.

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Your marketing should consist of strategies that you can measure your reach and work to persuade your prospects that you are the company for them. It's the message that prepares the prospect for the sale. It could consist of advertising, public relations, social media, relationship marketing, brand marketing, viral marketing, and direct mail.

The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance. Most the time the prospect or potential customer has been driven to you via marketing efforts.

I like to think of it like this, your marketing efforts begin the process of the eight contacts or touch points that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from the status of a cold lead to a warm lead.

When the prospect hits the"warm" level it's much easier for the sales professional or sales department to close the sale.

Do you see the cycle?

Studies have shown that it takes multiple contacts using both sales and marketing to move the prospect from one level to the next. That is why it is important that you develop a process that combines both sales and marketing. This will enable you to reach prospects at all three levels; cold, warm, and hot. It's all about balance. Make sure that you've integrated the two, marketing and sales. They are not separate. If they are different departments, those departments must talk and communicate in order to be effective.

Are you unsure of how to integrate your marketing and sales?

Try this. Take a few moments and divide your prospect lists and database into categories of cold, warm, and hot leads. Then sit down and identify a strategy on how to proceed with each individual group.

For example, you could try the following methods of contact:

Cold Lead Strategy - Send out a direct mailing or offer them a special promotion

Warm Lead Strategy - Try a follow-up call, send out a sales letter, or schedule a special seminar or training session to get all of your warm leads together.

Once you've moved your prospect to the "warm" level it's time to proceed in closing the sale, call it passing the baton if you'd like. This will be easier to do if you somehow engage the pr

ospect. You can do this by conducting a one-on-one call, make a presentation, or present a proposal, estimate, or contract.

What if you are uncomfortable with the sales or marketing process?

An alternative that often proves successful is to partner with someone that possess the talents that you feel you lack in. If you are stronger in marketing, find someone who understands and gets the sales process. If you are better at sales find someone that can help you strengthen the message, create marketing materials that sell and give you tactics and ideas. If you don't work in a company that has both departments and you are working solo you can do this by creating a partnership, subcontracting, or hiring in that talent.

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